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Although it is sometimes said that sales is an art, the reality is that sales is a process. This process requires specific skills and activities that can be measured and managed to improve a salesperson’s performance. Unfortunately, front line sales management has a tendency to operate at the individual opportunity level instead of the process level. Consequently, reps don’t have the required skills to be successful and sales managers have to act as “Super Sellers” at the end of each quarter to bring deals home, which makes it hard to scale. Furthermore, lack of focus on the entire sales/pipeline process means large deals can’t take their natural course and are frequently discounted to bring in “the number” for the quarter.

Read Full Article: BI for Sales: Pipeline Analysis

Source: Dashboard Insights