As I think most of us would agree, Big Data has made big leaps in providing the business world with a large advantage. Luc Burgelman does a great job of identifying the three hurdles that he believes are holding businesses back from reaping the most benefit from their Big Data, in his article.
The first hurdle Burgelman refers to is the ability to evolve. He brings up a great point, companies are looking for different things than they were just two years ago. They need to take technology further than before to accomplish what they need as a final result. Also, companies need to be able to engage different/more departments in the analytical process. It is no longer just about the IT team. Other departments have valuable assets to add to the equation of data anaylsis, and we have to be open to sharing the data across the departments and company, taking a more well-rounded approach to tackling large analytical processes. Which leads smoothly into Burgelman’s second point…
Not only is it important to be involving more of the company’s departments, but we need to make sure that the C-level Executives are equally “on-board.” Let’s face it, without their their final “blessing,” no data technology plan will hit the ground running and be successful. Executives need to be equally passionate about the technology and understand the great benefit and ROI of the analytics behind the data.
The third hurdle that Burgelman talks about is changing the mindset of not only the C-level executives but of all who work directly with the data such as the data users and data scientists. Big Data and the technology behind it is a game changer and offers greater benefits to customers, which returns in greater customer loyalty and greater sale margins. Companies need to be able to change and progress with the latest technologies and analysis software to be able to change the way people and businesses make their decisions and interact with their data. So what do you think, are these hurdles something that we can get over and allow businesses to run faster.
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