What is Business Analytics?
Science and business continue to intersect, most recently on the topic of data analytics. Generally speaking, “data analytics” is the process of organizing and interpreting data to uncover valuable information. “Business [data] analytics” is the more specific application of data analytics to business purposes.
Some examples of data analytics might be: What segment of customers use desktop v. mobile? Or, which target audience found value in the most recent advertising campaign? Companies ranging from Target to Google find results from these kinds of questions so valuable that they pay data analysts over $100,000 per year. To learn more about the burgeoning data analytics industry, check out this educational resource, created by Villanova University’s Master of Science in Analytics program.