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How Data Management Platforms Can Help Marketers Promote Business Growth

How Data Management Platforms Can Help Marketers Promote Business Growth

by Melinda Santos | Jan 7, 2019 | Data Management, Marketing Intelligence

By Jennifer Marley Consumers are increasingly picky about the advertisements they see and the products they buy, and it’s no wonder: the global amount of data is growing rapidly every day, as over 4 billion internet users generate thousands of gigabytes per...
Big Data Collection: What’s in it for Me?

Big Data Collection: What’s in it for Me?

by Blogger@olap | Sep 25, 2014 | Big Data, Data Warehousing, Marketing Intelligence, Predictive Analytics

Many of us stand to benefit from certain types of big data collection. In the medical field, big data can be applied in numerous ways, for example: predictive modeling for R&D, enhancing clinical trial design, or conducting Comparative Effectiveness Research...